Content creation: human or AI?
As a content creation agency, we often question the rise in power of AI text generation tools. LLMs (Large Language Models) are becoming increasingly efficient and offer productivity gains that can no longer be ignored. However, even if a revolution is underway, humans still have a central role to play in creating quality content, whether it’s […]
What brand content strategy to enhance your recognition?
Beyond visibility that creates awareness, ensuring recognition of a brand, ie. making a well-known brand the trustworthy expert, is a complex alchemy that depends on brand content strategy.
