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Digitalization has generated important changes in the information consumption habits of your targets. Digital media dominate their daily lives, which leads to an over-communication that makes the differentiation exercise more complex.
Bloggers and influencers now complement the traditional press. We will set up press relations strategies combining television, print media, relations with journalists as well as with influencers and bloggers.
This enlargement of the media sphere has significantly modified press relations, which have become media relations integrating all online and offline distribution channels.
Any communication strategy must broaden its scope to include all of these landscapes.
How to create relationships with international media and bring you a better visibility in the local, national and foreign press?
Skills knows your stakes, your history and your know-how, trains your spokespersons, identifies the opportunities for media coverage and prepares you for them. Then we organize an exchange between your experts and the media to enrich the knowledge exchange.
Our media experts in all countries have a long-standing and intimate relationship with the media in your sector. They have been at the heart of your business and your competitive universe for many years. They will know how to direct your messages to reach your priority targets and pitch the right media opportunities.
We will provide you with strategic advice in media relations in order to organize your influence through the right media networks. We will establish for you the necessary media partnerships according to the profile of your targets and your strategic ambitions.
Thanks to our qualified media contact bases, we will favor a qualitative approach with certain forms of exclusivity on your content in order to ensure trusting and close relationships with your priority media partners.
We will organize personalized meetings with the journalists who are important to you and will set up larger press meetings to create links.
Of course, we will supervise the organization of face-to-face or remote interviews and ensure the follow-up and control of your quotes to optimize your visibility in the resulting articles.
Working with you to craft messages that will capture the attention of the media and help you reach your target audiences.
Our editorial experts will produce rich and relevant content to highlight your story, expertise and convictions.
We make sure that your messages and deployment strategy are consistent: Press releases, press information, op-ed pieces, columns, press forums, and more. We will decide on the appropriate format for regular, productive exchanges with journalists.
Crossed interviews and interviews are very effective tools that we arrange to bring our clients along other stakeholders from their ecosystem, whether they are investors, journalists, researchers, regulators, influencers, etc.
Our extensive network in Europe allows a broader, unbiased and well-argued exchange of ideas that is often more appealing to the reader.
Although often confused, press relations and public relations are not identical. Let’s imagine a theater play:
A public relations agency can generally handle both aspects.
These three approaches do not bear the same fruits
Non-media communication includes all other means of communication excluding web, print, TV, and radio press, such as:
It’s an excellent complement to a well-constructed PR strategy.
Digital press relations have revolutionized the practice. Today, a tweet can have as much impact as a traditional press article. But their effectiveness requires many prerequisites that are not open to everyone.
Digital communication means a network of followers, or you will be communicating into the void.
The reuse of your digital communications will only be interesting when your reputation as an influencer is established.
Finally, digital communication requires a permanent presence, unparalleled reactivity, and very advanced crisis management preparation. Social networks indeed flare up very quickly.
Some examples of press relations 2.0:
Your story, our passion
We have a passion for stories and know-hows. Because we understand your business environment, we will help you formulate your stories, your convictions and expertise to reach your audiences and hold their attention.
Experienced Com Directors
As Communication Directors with more than 25 years of experience in major groups, we share with you our international experience to accompany all types of image strategies.
International experts
The Skills Communication Agency would be happy to meet you to understand your image challenge, exchange experience and ideas. Come and tell us your story!
The Skills Communication Agency would be happy to meet you to understand your image challenge, exchange experience and ideas. Come and tell us your story
